Just like craftsmen have to display and show their work to the people so they will know more about their style and work, the same goes for a photographer. A photographer also needs to display his portfolio publicly for the people to see his style and approach. A website is a great place to showcase your work. You can create your personal portfolio to portray all your photography and information for better exposure of your work and business. There are many photography websites that never get a lot of traffic from their target audience and the work of those photographers remains hidden and only a few people are able to reach them. If you are a professional photographer and you think that your photography website needs marketing and promotion to reach its target audience then we will be discussing some major steps you can take to do online promotion of your photography website.
1. Your Photography Website Should be UniqueYou might already have a website that you want to promote but it is really necessary to know that only those websites that are unique get exposure. Make sure your photography website is complimenting your photographs to inspire the visitors. You can put your website’s URL under every social media post and business cards that whenever people interact with your website, they could let other people know about it too.
2. Exploring Your BrandTo promote your photography website in an efficient and appropriate way it is really important to first explore your brand, so you can know your strengths and how to market your services. You can also explore yourself by going through a deep analysis of your work nature, but there are some other ways too, and one of them is looking at different Brand Archetypes. Figuring out how to market your business and understanding ways to portray it can open up paths for you to promote your website easily. Click here to read about what a brand archetype is and how can it help you position your business. You can also then take a Quiz to determine what type of brand archetype you are.
3. Create a blogThis is that section of your website where people can read your content and learn more about you, get tips and tricks based on your expertise and get to know you. A blog is an amazing way to interact with your potential clients and current clients and bring them close to you. Like some lot photographers, if you are talented with a camera in hand but not as much with a keyboard, then don’t worry as it is not difficult to create a blog. A photography blog does not need to be complex, it’s just casual discussion to let your visitors know what you are offering and importantly to show off your work. The content can relate to your photography niche or expertise, for example, if you are a travel photographer, you can write a blog about “How to take great pictures on vacation” or “what equipment should you take on your next journey” the topics are limitless and if your content is good enough then people would certainly get attracted to your website and lead to them being interested in your services.
4. Search Engine OptimizationSearch Engine Optimization (SEO) really plays an important role in promoting your website online in an important way. SEO might sound something technical and complex and it is somewhat technical but not complex to do the basics. SEO is a powerful tool to promote your photography website. Basically, doing SEO for your website means to make sure that Google, Bing, Yahoo and other search engines can easily find it. Every search engine searches for the entered text through keywords and if your website or article is optimized for those particular keywords, it will come up on higher in the search. For instance, if you are a wedding photographer who is located in New York, the target audience might search for “Best wedding photographer New York”. Doing a series of blogs posts about wedding venues in New York, your experience in the city and more over time might help your content to rank higher in searches. One VERY important note – your content must be high quality and well done – there are no short cuts. If you do the opposite Google might even penalize your site. Not just the written content, but the photograph images itself can also be optimized. You can add captions and alt tags each and every image’s caption to increase the chances to be found on Google and Google images. You can also do high quality link building from other sites which tells Google your site is important and valued. This can be tricky and take time and effort. Ask your clients to ideally feature you on their sites. You can also look to portfolio and other sites to get listed as well. Other options to consider sites such as Site Bureau to feature a great designed web site, especially if you have it filled with fantastic photography. You can also check out valuable tools such as ONL.LI which gives tools to:
- Build a public profile with links
- Build promotional pages that you can use to feature services and other offerings
- Submit a blog post for listing on their High-Quality Blog
- Content Library
- URL Shortener