How to Establish a Social Media Presence as a Photographer

In today’s world, social media has become the most used platform for marketing. People are reaching out to their customers and clients through Facebook, Instagram, Twitter, etc. Social media marketing’s potential is massive, but it requires strategy and planning to stand out. 

Just like any other business, photographers are also using their social media presence to boost their careers. As a photographer, you can achieve a lot through social media. To help you out, we have gathered some tips for establishing a social media presence as a photographer. 

Tips for Establishing Social Media Presence as a Photographer

Using social media is easy when it is only for personal use, but it can be hard to use it for marketing. However, it can be an excellent way for photographers to show off their work to the world and create a social media presence by posting their work and reaching out to clients. 

Following are some factors that a photographer must keep in mind while he/she is trying to create a social media portfolio as a photographer. 

1. Choose the Right Social Media Platform 

Choose the Right Social Media Platform 

Before you start your social media journey, make sure you select the right platform for sharing your work. The best social media platforms are, obviously, Instagram, Facebook, Pinterest, Twitter, and LinkedIn. You need to choose one out of all these to promote your photography. 

It’s better to choose one platform and work on it correctly. If you want to achieve good social media marketing goals, you need to put in time and effort. Time management is the key here; make sure you divide your time correctly between taking pictures and then marketing them on social media. 

From our point of view, Instagram, Pinterest, and Facebook are the best platforms for photographers. You can compare all of these options and select the one that suits you best. 

2. Do Not Post Every Picture You Capture

Do Not Post Every Picture You Capture

Always select the best pictures out of all the images you capture to post on social media. As a photographer, you need to show the best quality of your photos to the audience. One bad picture can ruin the whole profile. 

Look at your images from a viewer’s perspective. You cannot explain to the viewers why a particular image is not good enough because they were not there with you while you were shooting the photos. Best pictures will bring you the best audience, response, and clients. 

3. Know How Often You Need to Post

Know How Often You Need to Post

This might be the hardest thing to understand because there is no set of rules to know how often you need to post. However, it depends on your audience, reach, and type of photography you do. 

Make sure that you post enough so that your followers do not forget about you. Keeping your profile updated will help you reach more audiences; more and more people will get to know about your profile and visit it. However, posting often doesn’t mean that you can post ten images at once. 

You just need to keep your feed updated so that people have something new to see every now and then. You can follow the thumb rule of posting only once or maybe twice a day. You can even post once every two days. 

4. Select a Niche Appeal and Stick to It 

Select a Niche Appeal and Stick to It 

Selecting a niche appeal means you have to create a brand that is all about a specific demographic. It can be a particular style, color theme, or subject matter. Anything related to your photography style and fits into it can be included in that niche. 

You will have to design and organize it in a clean aesthetic and recognizable way. Moreover, the hashtags you use should also be related to the content. This way, people interested in that niche will be drawn to your profile. 

If you don’t want to get stuck in one specific thing, you can diversify your photography. This way, you will be able to post different types of images that will attract followers with other interests. The best way is to assign days to various subjects. 

5. Interaction with Your Followers Is Important 

Interaction with Your Followers Is Important

Social media’s primary purpose is to interact with people. So, interacting with your followers is as important as posting. By interacting regularly, you can gain more followers and fans. Reply to comments, like other’s posts, and praise other people’s work too. 

In addition, you can ask questions from your followers and also share their images. The only downside to this strategy is that it requires a lot of time. 

6. Use the Right Hashtags

Use the Right Hashtags

By adding relevant hashtags to your image, you can categorize your work. Several hashtags are dedicated to a certain field or industry. For example, for photography, some popular hashtags are:

#photography, #photooftheday, #photo, #picoftheday, #photographer, #photoshoot, #collectivelycreate, #shutterbug, #photographerlife, #photographysouls

When you use relevant hashtags, you are actually attracting the relevant audience. You can always search for trending hashtags on the internet. 

7. Staying Active in Relevant Online Communities/Groups Will Help

Staying Active in Relevant Online Communities-Groups Will Help

Online communities can help you a lot with attracting more audience. As a photographer, you should join groups and pages dedicated to photographers. You can share your work with your peers and learn from the people who have been doing the same thing for a long time. 

When you join such communities, you get more exposure and become more recognizable as an artist along with a massive following. 


Now that you know all the strategies that can help you create a social media presence, it’s time for you to go and make the most out of it. Social media presence is essential for photographers as it influences the business very strongly. 

Plan, set goals, create your account, follow all the strategies, and reach the peak of photography success.